Challenge
A medical instruments manufacturer with full in-line capabilities needed to expand brand awareness and increase lead generation. They looked to P.H. Koules Consulting to revamp their digital presence and develop a proactive, more efficient digital marketing strategy to find more customers who can benefit from their unique capabilities.
Actions
- Product & Customer segmentation: Starting out, P.H. Koules helped them identify key market segments and develop collateral that detailed both features and benefits for specific target prospects.
- Website: A website overhaul was imperative to further showcase their capabilities and disseminate relevant and useful content. P.H. Koules partnered with SEOptiks to build and launch a new clean, content-rich website in a matter of months. This also helped better promote the machining capabilities that made them unique.
- SEO: Extensive and ongoing keyword analysis continues to serve up qualified leads that were more likely to convert.
- Marketing Outreach: Implemented regular targeted email campaigns & nurture program to promote new products/services, encourage engagement, and obtain new requests for quotes.
- Tradeshow: P.H. Koules team redesigned their booth and identified target expos to further generate qualified leads and network face-to-face with industry leaders.
Results
- Website leads doubled within the first 3 months of the website launch.
- Organic rankings continue to improve each month.
- Improved Datasheets and Tradeshow booth focused messaging on unique value.