Focus Your Marketing
Have a marketing challenge?
Contact us for an initial consult.
+1 (617) 833-1808
Why P.H. Koules
We help manufacturers focus their sales and marketing efforts to attract leads, nurture qualified prospects and close more business.
Clarify Value & Market to Sharpen Message
To effectively communicate with target prospects, it’s important to fully understand your markets and the unique value you bring to each segment. We’ll get to the heart of what sets you apart to promote this through all sales & marketing activities.
Effective Efforts for Better Leads
With a clear understanding of differentiators and key markets, we will improve your current marketing activities and develop new initiatives that are laser-focused towards target segments to enhance your lead quality.
Multi-Channels to Boost Opportunities
Create opportunities by approaching your targets from many angles. We unleash sales potential by enhancing engagement with your prospects & customers through both digital marketing and in-person activities like trade-show participation, community involvement, and seminar development.
Unending Value to Nurture Prospects
Delivering value throughout the sales process is key to higher conversions. From informative content to complimentary sample kits, we develop process and systems to help you stay relevant and useful to qualified leads until they’re ready to convert.
Closer Contact to Close More Business
Our efforts culminate into a more effective approach to understanding and communicating with your customers and target prospects to help your sales team close more business.
A Different Kind of Marketing Consultancy
Instead of offering a pre-packaged set of canned services, we determine the most impactful activities then mobilize key resources to put plans into action. We take a flexible and holistic approach that goes beyond lead generation and looks to improve the entire sales and marketing process.
P.H. Koules: How We Help Manufacturers and other Small Businesses
Effective marketing requires focus. You’ve built your business on providing an excellent product or service to valuable customers but sometimes that is not enough to reach your growth goals. At P.H. Koules, we can quickly assess your current situation, prioritize focus areas and then mobilize the resources and actions required to move your business forward. We are committed to your success and will work closely with you to achieve results. Check out our Case Studies to learn about our process & services.
What does success look like for you? We assess your goals, current pain points, external market forces and internal constraints to determine a course of action.
Prioritize and Plan
What can we do and when? For businesses with limited resources, prioritizing and planning is often key to success.
How and when will it get done? Without a means to execute and detailed plan of action, efforts often fail.
Measure and Build
How did we do and what’s next? Growth is built on the sum of small successes. Monitoring and learning from results enable this.
Take Action to Move Forward
We help with any and all aspects of your company’s marketing journey.
We’ll get the engine going through:
Search Engine Optimization (SEO)
Lead Generation Based Website Improvements or Redesign
Sales/Marketing Process Improvement
Have a Marketing Challenge? Contact us for an initial consult.
We’ll take time to understand your challenges and discuss a customized approach to achieve your goals.
Our company name is taken from our founder’s late grandfather (Papoú) Steve D. Koules who owned and operated the Ball Square Grill in Somerville, MA from the mid 1950′s to the early 70′s. He was a hard-working, inspiring and honorable man who never knew a stranger and had enough great one liners to fill a book. His business was rooted in community and served to connect people from all walks of life. With P.H. Koules Consulting, we strive daily to measure up to these high standards with the grace and good humor that characterized his life. See below for more about the team behind P.H. Koules Consulting.
Patty Katsaros is the founder and principal consultant for P.H. Koules Consulting. She helps small to medium-sized manufacturers focus their marketing on effective digital and in-person efforts that attract leads, nurture qualified prospects, and provide sales more opportunities to close business.
Prior to starting P.H. Koules Consulting, Patty co-founded a video security manufacturer where she directed sales and marketing and was a product manager for Philips Electronics NV. She graduated from Gettysburg College with a BA in Management and Psychology and earned an MBA from the Wake Forest Babcock School of Management.
Patty is engaged with the manufacturing community through her involvement with SBANE ‘s Advanced Manufacturing Committee and serves on the Board of Directors for Club Passim, the iconic non-profit music venue/school in Harvard Square.
Lisa Keshishian is a consultant for P.H. Koules. She brings 15+ years of agency and independent experience in traditional, digital and social marketing strategy and execution. Prior to joining P.H. Koules, Lisa managed several B2B and B2C client relationships for Digitas, a top Boston-based advertising agency, where she managed national and global campaigns and relationships for premier brands such as AT&T, FedEx and InterContinental Hotels Group. Since that time, Lisa has worked as an independent consultant for leading clients Aereo, MyWebGrocer, PaintNight, and other small start-ups. She has a BS in Marketing from Plymouth State University and an MS in Advertising from Boston University.
We collaborate work efforts with like-minded agencies to offer you more
Maketing Sales System
We’ve been partnering with SEOptiks for x years to help our clients with website development, SEO optimization, and conversion optimization. SEOptiks marketing system and approach leverages the latest technology and methods packaged to deliver high-quality results for small and medium-sized businesses.
Image Conscious Studios
Digital Design Studio
ICS is a digital studio located in Boston, MA. We’re lucky to partner with their close-knit team of designers, strategists and developers who love to collaborate to create amazing brand experiences for technology-savvy companies.
We’re proud to be affiliated with the following organizations.